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Pica Picks Week of January 10th

With the New Year in full swing, we take some time this week to take a look back at year-end app trends on Christmas and a look forward at what to expect in 2014. Keeping up with a constantly evolving industry can be a tricky endeavor, therefore it is essential to stay on top of trends and still make sure you are differentiating from the competition.

Monday

App Downloads Nearly Doubled on Christmas Day

It is no secret that in recent years mobile devices have become a hot item around the holidays. With the rise in popularity as a Christmas morning gift, how were mobile app downloads affected by the surge on Christmas this year?

Tuesday

Top Design Tips for Improving Ecommerce Conversions

Online shopping is growing and more prevalent than ever, but with the endless competition out there, it is more important than ever to provide a well-shaped customer journey that makes people want to come back. Here are some top design tips working for some of the industry leaders!

Wednesday

Marketing Through The Small Screen: The Growing Shift to Mobile App Culture

In recent years mobile applications have made the jump from being an added convenience to an absolute necessity for many companies. No longer reserved solely for customer consumption, applications are connecting customers and partners and developing a growing culture of their own. Check out this article from Forbes for the full scoop!

Thursday

Will The Content Marketing Trends Continue?

With the content marketing industry growing to $44 billion in 2013, many are focused on trying to hit the next home run in much the same way as Red Bull has recently. However, measuring the results of such marketing tactics can prove troublesome, as history has shown.

Friday

7 E-commerce Trends Small Businesses Need to Know in 2014

From an increased mobile presence and building a strong brand, to businesses growing outside of their borders, these are seven of the strategies small businesses need to focus on in 2014 to achieve success. When properly applied these solutions can produce mutually beneficial results shaping a memorable experience that develops brand loyalty!


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